The Art & Science of Personal Transformation

About Us

ELITE Personalized Health brings you...
...the cutting edge science of attainable health & wellness in an innovative, professional & uniquely personalized way.

Our primary aim is... help you live the long, joyful & fulfilling life you deserve and keep you from becoming yet another chronically-ill hospital patient suffering the consequences of poor lifestyle choices.

Our approach is... optimize your overall health using safe, effective, natural, sustainable & enjoyable methods that fit your lifestyle, preferences & expectations.


Our Story

ELITE Personalized Health is the realization of Dr. Victor Peña-Araujo's vision of a better way to battle disease & suffering.

As a surgeon with a decade of clinical experience Dr. Peña witnessed the devastating effects that his patients' unhealthy lifestyle choices had, not only on their own careers, quality of life & longevity, but also on the lives of their loved ones.

Dr. Peña's career, spanning over 25 years in biology, medicine & surgery, equipped him with a unique perspective of today's unprecedented health crisis.  His commitment to making a positive contribution led him to envision a way to get to the root problem of the crisis:  Dr. Peña refocused his entire career, from treating disease in the most invasive of ways as a surgeon, to preventing it altogether as an expert health coach & a passionate health advocate.

Moreover, in response to the  explosion in misleading, ineffective and even dangerous pseudo-scientific remedies that is compounding today's health crisis, Dr. Peña is committed to infusing his professional coaching with scientifically-sound education & practical instruction to give his discerning clients the life skills necessary to stay healthy throughout the long & happy lives that they deserve.


Our Mission

To empower you take charge of your own health so that you may live a long, productive, joyful & fulfilling life.


Our Vision

We believe our work of will help build a better & happier world, one person at a time.


Our Values

We treat you as we like to be treated.

We test, practice, and live by the strategies that we recommend.

We say what we mean, mean what we say, and transparency is the rule.

We respect your intelligence, autonomy, privacy and life choices as much as we like ours respected.

We bring you the greatest value for the time, effort, and hard-earned money you invest in your long-term health.



What We Are & What We Are Not

We are new & innovative

We are a new, small and innovative venture with the unique mission to provide you with the best evidence-based knowledge and most supportive and personal attention to help you achieve sustainable improvements to your health.  We accomplish our mission by several means: 1) We keep up-to-date on the latest scientific and medical research in the areas of health, preventative care and lifestyle medicine, 2) We create an environment which is totally centered on you, and 3) We personalize every aspect of your experience.  We remain available between sessions via a variety of means in order to provide you with the most convenient and seamless experience possible.

We are promoters of natural health.

We show you what your amazing body is capable of doing when exposed to the optimal environment it was meant to thrive in.  We show you how to feed, nurture, use, repair and rest your body and mind to get the optimal performance out of it.  We do NOT try to fool it by resorting to ineffective, unsustainable and expensive supplements, hormones, medications or other commercial shortcuts that have not been proven to be safe or effective.

We are complementary.

We complement your overall health by fulfilling an otherwise common void seen in the health management of many people today.  We proudly complement your conventional medical care. We are very happy to work closely with your doctor to coordinate a more seamless health management experience for you.

We are "holistic" & "integrative."

We adhere to the literal definitions of these terms.  In other words, we care about how every aspect of your life impacts your health and vice versa.  We recognize the complex inter-dependence connecting all the aspects of your life and how your mind and body are one of the same.  This is not to be confused with the pseudo-scientific methods and products often marketed under these two terms while lacking the necessary, rigorous evidence that they benefit your well-being. 

We are not Primary Care Providers

Primary Healthcare Providers (aka "PCP's" such as your family doctor or nurse practitioner) play a vital role in your health and we actively encourage you to foster a closer relationship with them.  Part of the reason for our existence is that primary care services are currently overwhelmed and are poorly rewarded for providing the lifestyle information, guidance and support you need to stay healthy and avoid becoming ill in the first place.  Until there is a radical improvement in the system Elite Personalized Health will have an important mission to accomplish on your behalf.

We are not "alternative."

We are only an ‘alternative’ to whatever doesn’t work.  We take the best scientifically-proven strategies, whether they are considered 'conventional' or not, and put them to work for you.  We do not base our advice on myth, trends, belief-systems, marketing goals, corporate kick-backs, meaningless buzz words or improbable remedies that insult your intelligence.

We are not salespeople.

We do not endorse nor sell you dietary supplements, hormones, meal replacements, unproven remedies, tonics, 'detox's,' cleanses or colonics.  As our client, you are the potential consumer of these products & services.  Therefore, us selling you these would present an obvious and serious conflict of interest.  Sadly, however, most practitioners in the wellness industry do not have a problem with this unethical practice.  In fact, in many instances selling you such products is their main source of income, making these "wellness professionals" little more than sales representatives in disguise.